Project background Intertec Group W.L.L, an info - infrastructure firm, faces two key issues as its market share grows and products are sold globally. First, product counterfeiting with inferior imitations harming brand reputation. Second, non-warran...
Project background
Intertec Group W.L.L, an info - infrastructure firm, faces two key issues as its market share grows and products are sold globally. First, product counterfeiting with inferior imitations harming brand reputation. Second, non-warranty products are entering the warranty process during after-sales, raising after-sales costs. Thus, it decides to customize anti - counterfeit warranty labels.
Product Design Process
1. Appearance Design
The label is round - shaped with blue as the main color. "SATISFACTION BEYOND EXPECTATION" is on the top of the outer ring and "1 YEAR WARRANTY" on the bottom. In the middle banner, it shows "INTERTEC Group W.L.L". "INTERTEC" is blue hot - stamped and embossed, with star decorations on sides. "Quality & Trust" is above and "since 1993" below to highlight the company's history and credibility.
2. Anti - counterfeiting Design
Micro - text and specific patterns are hidden in the strokes of the hot - stamped and embossed "INTERTEC", identifiable only with a high - power magnifying glass. The cutter line, designed along a specific edge trajectory and made by laser cutting, makes the label break into irregular pieces along the pre - set line when torn, preventing reuse.
Product Applications
1.Before product dispatch, automated labelling machines affix security warranty labels to prominent spots on equipment casings.
2.Consumers can check label authenticity upon purchase, using visual inspection and tools for microtext. Repair technicians assess a product's warranty status by examining label integrity and anti - counterfeiting features.