Amalebula amabhodlela ewayini anendima ebalulekile ekuboneni ukuthi ibhodlela libukeka kanjani, futhi alandisa indaba yalokho okuphakathi. Akuzona nje izingcezu zamaphepha ezinamathiselwe engilazini. Amalebula angabonisa igama lewayini, uhlobo lwamagilebhisi asetshenziselwa ukuwenza, lapho lwenziwe khona futhi ngezinye izikhathi imininingwane emincane ngomuntu noma indawo ngemuva kwanoma yini esebhodleleni. Uma uyizama esitolo, ilebula liyakutshela ukuthi ufuna ukuyithenga noma cha. Ezinye zilula futhi zihlanzekile; ezinye ziqukethe izithombe ezimibalabala noma umbhalo omuhle. Ukwenza ilebula elihle kumayelana nomklamo, impahla nokuthi uzizwa kanjani uma uyithinta. E-Yiko, siyazi ukuthi amabhodlela, amalebula adinga ukumelana nesiqandisi noma i-cooler. I-label kufanele ibukeke kahle kodwa futhi ihlale isikhathi eside. Yingakho ilebula elifanele, njengokuthi Ulabel wewhai , kubalulekile kunoma ubani okhiqiza noma othengisa iwayini.
Kukhona ukuthola amalabeli ebhokethi yezinyo ezingenje kabi futhi enobubi obubi. Izenzo ezincane zingayithetha into ayikwazi ukudala kakhulu noma ukubonakala kahle, abaningi bathembeka ngokuthi kuyini. Kuya kukaYiko, sizame ukukhiqiza amalabeli abonakala kahle, abisebenziswayo kanye nobubi obubi, kodwa futhi obubi obubi kakhulu ukuze uvusele uma uvatha kubo ngokujulile. Uma uvatha ngokujulile, uyathola amalabeli amaningi ngalinye igcine; izindleko ngalinye ilabeli ibizwa. Isibonelo, uma ufuna amalabeli angu-1,000, izindleko ngalinye ilabeli ibizwa kakhulu kunokuthenga kwe-10 noma kwe-20. Kodwa izindleko ezingenje kabi akukho lutho ngokukhulumayo lapha. Amalabeli athembekile akwaYiko akwenzelwe ukulindile emakhaya amabiwe ngezinyo, i-Oil, kanye nezulu. Fikani labeli ethulwa phansi kubhokethi emva kexesha — akukho lutho esifuna. Sicise amaglue amakhulu kanye nezinkiniso eziphathelene noma izilimi ukuze ilabeli ibe yidlule ngalokho. Kodwa ngaphezu koko, ububi bokushicilelo bubuhle kakhulu kanye nobubi. Imibala ayishintsha ngexesha kanye nezwi libonakala kahle. Amalabeli ngamaxesha amane amane amane amane noma anamaphiko. Yiko angasiza ngezinhlelo ezithile futhi, kanye nezindleko eziphumelelayo. Sinamathulwa kanye nezinkiniso ukukhiqiza le malabeli kahle kwi bhokethi zezinyo zonke iintlobo. Ngamalabeli akwethu, akukho mthwalo wobubi obubi noma ukuthi wethembeka ngokushesha. Sizifundile, abakhiqizi bezinyo/abaphathi webango — mfunayo ukubonakala kahle kanye nobubi, ngelisho lifisa ukulahle ukulahle! Ungafuna ukuthembeka kakhulu kumalabeli kodwa ufuna ukuthi kubonakale kahle kubabaliseli bakho. Ngoko ke akukho mthwalo ukuthi Yiko yisifundisi esifavora kubabaliseli abathanda ukuthenga ngokujulile amalabeli ebhokethi yezinyo kodwa uvusele ububi kakhulu. Ngaphezulu koko, akusetyenziswa Ama-label ezithathelakwesokudla sinikeza isisombululo esinguquliwe kubo bonke ababathandayo izinketho ezihlukene zokushintsha.
Ngokujulile njengoba bafana, amalebhu ethonga lezinsuku ezihlangothini ayaphilisana ngenhloso yendalo ayalungile kakhulu ngisho lokho abantu abaningi bathandabuzwa yizwe. Akuyona kuphela ithonga kodwa ukuthi konke okumelene nawo kuthinta kanjani izwe. Ku-Yiko, siqonda ukuthi ukudala amalebhu angajulanga umhlaba akhona ubukhona obukhulu. Amalebhu ethonga lezinsuku ezihlangothini ethu atholakala kiphepha elikhokhelwe futhi kizithelo. Futhi kulowo mhlabathini, lawa malebhu aphazamiswa ngokomlando emva kokuthunyelwa — ngakho-ke kuzoba nenza inkohlaka. Uma usebenza ngezinkinga eziningi zethonga lezinsuku ezihlangothini, ufuna ukwazi ukuthi zisebenza kanjani. Abanye bahlupha ukuthi amalebhu ethonga azungeleki, noma angephinde phansi kakade, kodwa akukho mno lapha ku-Yiko. Sivavanya amalebhu ethu kangakanani ukuqinisekisa ukuthi zingaphinde phansi kuzintonga emasumbini amcold cellars> nezindaweni ezikhazimulayo. I-adhesive esisebenzisa yayingenamphathi futhi, kodwa ikhokhele kakhulu. Futhi, inkwe ethu isebenziswe ukuthi ibe yincane indlela yokuhlupha futhi ingahlupheli ngokomlando. Futhi kumabhewere wethonga ofuna ukubonisa ukuthi uthandabuzwa yomhlaba, amalebhu ethonga lezinsuku ayethula lo msebenti. Abathengi bangabona uma iprodukthi ifuna ukuba yisigamu, futhi lokho kungahlobisa izothola. Ukuthenga ngemibala ivumela ukuthi uphinde phansi lawa amathegi alungile kuzonke izintonga zethonga ungayithintela imali. Ku-Yiko, uzobona amalebhu ethonga lezinsuku ezihlangothini ethu esikusiza ukufika ekhohleni okufanele, ifomu nokudizayina kwezithonga zakho. Siyathanda ukuthi ithonga lakho liboneke kahle, futhi litholele kumhlaba ongcolile. Ngakho-ke, uma usifuna amalebhu angcono kumhlabathini kodwa ungafuni ukuthatha ububi nobude bezinga noma ukuthatha imali eziphakeme, i-Yiko iyakho umngane wethu omusha.
Imibonono eyiyo kanye nokushicilelwa okuphakade kubalulekile xa kusengwa amalebhu anguqu. Lokhu kuyakhoza ukuthi le mibonono ibe yinhloso kanye nobumnandi. Ku-Yiko, siyazi ukuthi umehluko wokwabiwa kwemibonono ungukuthi imibonono enguqu iyabonakala kanjani futhi iyalingana ngenhla yomakhwebo. Uma imibonono ayiwoyo, ilebhu ingayenzeka ibonakale encane noma enzima. Kufanele kube khona ukugcina ngempela ukuze kuhlolwe ukuthi imibonono iyiyo. Okokuqala, umbhalo kumele usebenzise imiklambi yeziphawu ezithile ezingazimela iziprinta, njenge-CMYK. Lokhu kuvumela iprinta ukuthi ihlangane imibonono ngendlela efanelekile. Okwesibili, u-Yiko usetyenzisa iziprinta ezizimeleyo futhi zingashicilela izithombe ezophakade. Khangelwa, iprinta ingashicilela ilebhu yokuhlola (ebizwa ngokuthi proof). Lokhu kuyisibonakalo sokuthi ilebhu iyabonakala kanjani ngaphambi kokuba kwenzeke kakhulu. Uma imibonono ku-proof ayiwoyo, ingakwazelwa. Iphethini noma indawo ilebhu isengwe kuyo inenzuzo kumibonono. Kuzo ziningi, inkunzi ichitha kabanzi futhi ikhombisa imibonono ibe yincane. U-Yiko akhetha izipethini ezingekelwe kumibonono. Ukugcina kwalebhu, kungaba yimfudlalulo noma iglasi, kunenzuzo ekuboneni kwemibonono. Ukugcina okuglasi kungasiza ukuthi imibonono ivuse, kodwa ukugcina okufudlalulayo kungabonakala kancane. Ekugcineni, indlela ilebhu ifundwa ngayo kuyenzekisa. Xa kufanele usebenzise iprinta edijithali noma iprinta yokuthinta “Idijithali iyagula kumagunya amancane anemibonono embalwa apho uyofunda kuphela amathousand ambalwa,” uyathi, futhi “awukho konke okunjalo ngaphandle kwezinkinga ezinkulu nezimbili.” U-Yiko ungasiza abasebenzisa amawine ukukhetha indlela efaneleka kakhulu yokuprinta, ukuze kugcinwe imibonono futhi ukuguqulwa kweguqu kungahleki. Ngokuhlola kabusha imibonono, ukusebenzisa izinto ezifanele, nokukhetha indlela efaneleka kakhulu yokuprinta amalebhu akho awothile weguqu, u-Yiko uvikele ukuthi azobonakala obubi kumaguqu akho futhi akhokhele umkhiqizo wakho.
Abakhi belizwi kudinga amalebheli embulungu ukuze bangakhombisa ibhrendi labo baphathe iziphathe. Kufanele kube khona inani elikhulu lezinye, ngaleso sikhathi abaproducer baphunyana i-labels yezincwadi zelizwi ezinokuthengiswa ngokujulile. Igama elithi wholesale lithetha ukuthenga inani elikhulu lamalebheli, njalo ngokuvamile ngokwenza ukunciphisa ingcobo ngalinye. Abaproducer belizwi bangathola lezo malebheli kumakhampeni njenge-Yiko, eyayisisekelwe ekudaleni amalebheli wezincwadi zelizwi. I-Yiko iyasebenza ngokugcwele nabakhi belizwi ukuqonda uhlobo lwalebheli okufanele kuhlaziywe ibhrendi. Isibonelo, kunezinhlayiya ezidinga amalebheli ehlangene nendalo yesidlalo esidala, njengoba ezinye zidinga izihlalo ezintsha nezingcono. I-Yiko inikeza abakhi belizwi amanyathelo emihlalo yokwahlula amalebheli. Lokhu kufaka phakathi amalebheli wamanzi, amalebheli apheleka futhi kanye namalebheli anesithombe esingadingiwa. I-Yiko nakha inikeza inkcazelo yokuprinta, ukuze ilogo, imibala nemibhalo yabaproducer belizwi ibukeke kahle kuzo zonke izihlabela. Ama-winery angcolisa ukuthenga amalebheli apheleka kumagunya njenge-Yiko. Inkampani kaYiko isiza kuukhetha uside, ubude nobuhle bomfanekiso walebheli, futhi ihlinzekela ukuthi kube khona ukukhula kade kungabi naluphi na ulungeleko olukhulayo kwizincwadi zelizwi ngenkathi kuthengiswa noma kuzindawo zothengisa. Njengoba abaproducer belizwi bathola amalebheli kumagunya aphakeme noma kumakhampani asemwebhusi, i-Yiko iyahluka ngoba inikeza ukulethwa kusasa nokuxhumana kahle nabasebenzisi. Abaproducer belizwi abathenga amalebheli ebomvu ebaleni ama-Yiko bathola amalebheli akhona kakhulu abangakha kakhulu izincwadi zabo zelizwi zibukeke kahle kakhulu nabantu. Ngaleso sivumelwano, ibhrendi lalizwi linzuzeka kakhulu futhi libekwe kakhulu kuzindawo zothengisa nezinsizwa. Kabanzi, uma uthatha i-wholesale wine bottle labels eYikho ungafuna ukuthola impumelelo, kubaluleke ukuthola indawo enembala encane kubo bonke abasebenzisi abasha nabasembali ngokujonga!
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