Ukukhuseleka kwegama likhona indima ephakade kumakhampuni njenge-Yiko. Sifuna ukuthi lapho abantu hlanganisa izinkomo Yiko, bahlawule ngokuba yizinto ezihle noma zilungile. Sifuna ukukhuselela igama lethu, futhi sibone abantu bathembekile ngathi. Lokhu kuyisizathu esikhulu sokuthi ukukhuseleka kwegama kunezidingo ezinkulu, ikakhulukazi uma wena ungumalala. Kunciphisa igama elihle. Uma igama lekhampuni likhuselekile, akukho muntu othile angakophelela noma angayisebenzisa ekupheni okunye. Uma umkhampuni akamchazeli igama lakhe, ukucindezeleka kufika. Bangadinga ukuthi bayithengela izinto ze-Yiko, kodwa ngempela bayithola into engalingani. Lokhu kungaholela kubantu ukuba bakhohlwe, futhi bangeke bawuthenge kwethu futhi. Kantiyena ukuthi uzithola futhi ithoyi entsha ibonakala njengemfaza kodwa ihlupheka ngokushesha. Lokhu kungase kube yinkinga futhi.
Ukukhuseleka kwegama libonakala njengoko kuyindlela yokuthintela ukuthi abanye bangekwenze, bangakhuphe noma bangaluthwale igama lekhandla nalesi siko. Kulomlando, kungumkhawulo mkhulu ngoba bathenga izinhlahla kule khandla, njenge-Yiko, emva koko bawuthengisa kwizindlu ezinye noma kubantu. Uma akukho ukukhuseleka kwegama, uma umthengisi-mkhulu awunazo zonke izinkinga nekhandla Yiko, inkampani enye ingathatha isikhathi sokuthengisa izinhlahla ezingavamile ze-Yiko. Noma kunjalo lezi zinhlahla ezingavamile zingabonakala njalo, kodwa zenzelwe ngendlela engaphumelelanga futhi zinokuthiphatha imiphumela. Kungani umntwana ahlawule imali yekhetha elibonakala njengekhetha ka Jimmy's Yiko ethole ekhaya futhi athole ukuthi amashumi aphucaka noma ayisebenzi? Lokhu kuzosabela umntwana futhi kuthinta indlela abantu ababoni ngayo i-Yiko. Uma amathengisi-makhulu aYiko abazi ukuthi i-Yiko iyakhaqela igama lakhe, bazothola ububele obukhulu ekuthengiseni i-Yiko. Bazi ukuthi ngendlela eyodwa noma enye, abathengi bazofuna okutholiwe. Lokhu kukhona konke okutholakala kusuku lomnotho. “Amathengisi-makhulu azothanda ukuthenga izilinganiso ezinkulu uma bazi ukuthi i-Yiko iyavikela ububi bezwa lakhe,” watshela. Ngaphezu kwalokho izinhlahla ze-Yiko ozokuthengisa umthengisi-mkhulu, ngaphezu kwalokho kuhle kulesi siko, futhi wonke umuntu uwothola impahla kalo.
Ungabaqondene njenge Yiko kwaye ungakhokekile kwiwe. Kukhona izindlela ezinezimo yokunciphisa izindleko ngelokhu ucophele ibrand. Okokuqala, into engenzeka ukuba wenze nguwo ukuba unezivumelwano ezelula xa usebenzisa abathengisi ezinkimbini. Lezi zivumelwano zingasiza ekubekeni ngokwesivumelwano ukuthi izinto apho kuphela azikwazi ukuzithengisa ziyizinto eziphumelelayo ze-Yiko. Uma zathengisa izinto ezingalunganga, zazinamandla okuphila komsebenzi wabo njengomthengisi wezinkimba we-Yiko. Futhi kusiza abathengi ukuthoba khona ngokuthi uma bathenga into, iyinto ephumelelayo ye-Yiko. Enye yayo yisayensi. I-Yiko ingasebenzisa amalepha noma amakhodi akhe ayingqayizivele apho kuphela umkhiqizo ongempela owawukhetha kufanele anazo. Kunciphisa ubuncike abantu banele ngokuthi kuyiphi into enempela. Kantiyena njengoko uyibona ikrelela inkulu emfudukweni; uyazi ukuthi yinto empela. Ukunciphisa izindleko kungasebenza ngabathengisi beezinkimba abancane kanye nabahlanganyelelo obubiwe ebangqongane. Uma, esikhundleni, i-Yiko isusa kanye ihlanganisa abathengisi abancane kodwa abavikelayo kangcono, kuzosala izindleko zakhe ezincane kwemfashini ne-umpakethi. Kantiyena njengako uzenzele izinkomo ezimbili kuphela ozoyiqonda ngempela; uzahlala nawo ngaphezu kwezinye ngoba zikuphila kakhulu. Ukunika imfundo ngendlela yokubala izinto eziphumelelayo ze-Yiko kusiza futhi. Ngalesi sivumelwano, abathengisi beezinkimba bafunda ukuthini kumele bazingcine izinto abazithengayo. Ngokwenza lokho, i-Yiko izothola ukuthatha ikontrola yobuchwepheshe bawo kanye nocophelela izindleko ngaphandle kokuthintela ubunzima. Ukusebenzisa ukumaka okuvamile njengo Ulabel wesilayithi esihluhleniwe ngokugcineni kungathuthukisa nokwaziwa komkhiqizo.
Kuyekeza kweYiko, ukukhuselela kwemibiko kubalulekile. Qala ukubheka phansi ikhhasini ukuze ufunde izinkundla ezithembekileyo zokukhuselela imibiko. Izindawo zokwesha eziyisiseko zezinkundla zezimali zizifunda izindawo zokukhuselela imibiko. Ungafunda izimvo nezinyathelo okuthi kuzowuphatha kanjani imibiko yakho. Ezinkingeni eziningi kunezixhobo zokulandela okunceda, futhi uzilandele lapho imibiko yakho isetshenziswa. Lokhu kunceda kakhulu ngoba ungafunda uma kunesethenziswa imibiko yakho ngaphandle kokuvuma. Enye indlela yokuhle yindlela yokuba ngu-memeberi wezifakazi noma izigaba zezomnini. Kulezo ndawo ungafuna abanye abasebenzisana nokuthi baphinde baphathe ubungako obufanayo. Bangakuthola njengoko kubonakala kwabo futhi bangakunikeza amathuluzi mayelana nokuthi kuyaphumelela kanjani. Ungafaka futhi izikhalo zokukhuselela imibiko noma izindaba. Lezi zingcamango ezihle lapho ungafunda futhi uphawule nabanamandla abanye. Kubaluleke futhi ukuxhumana no-advocate ofisa akwazi ukuthi kuyini i-trademark kanye nokukhuselela kwemibiko. Advocate ongcono uzakukusiza ukuthi uqonde ubuciko obudingekayo ukuze ukhuselele imibiko yakho. Angakushiyela ekugcineni ukuthi ufanekise i-trademark uma kunceda ukumisa amandla wohlelo lwempilo ukuthi uvale abantu besetshenzise igama lakho noma ilogo ngaphandle kokuvuma. Ekugcineni, bheka kwi-social media kanye nezindawo zokuthenga ikhhasini lapho usayifuna izomnini ezikhethwe ekukhuseleni imibiko. Kunezinkinga eziningi eziphathelene nokukhuselela imibiko emane Yiko ukukhuselela imibiko yalo. Ungathanda ukuchaza ukusetshenzisa Ipakethi Yokugcina Amagcinde ukwakheka iqiniso leyoqobo kungabikho okufanayo. Kusimele kube yimali njalo ukuthi ukulandela imibuso kuzo zizidingo zoba kudinga isikhathi, kanti koba kusekho sikhathi esihle esisodwa kuyakha kahle igama elihle lakho.
Ngenkathi ikhokha izinhlayiya kumasebe onjengalesi, u-Yiko ungaphakamisa izinkinga eziningi okungakhathazeki kwebhrendi yakhe. Umongo wamanje ububi omunye. Lokhu kuthetha ukuthi umuntu angakhiqiza nokuthengisa izinhlayiya zika-Yiko ezingachaziwe, njengoko zazingeyiphi. Lokhu kungacopha abathengi futhi kungahlasela ubuchwepheshe baka-Yiko. Inkohlakala engenye yizohlelo olungezwa. Kumasebe ekukhokheni, abahleli bangaba nomdla wokuthengisa izinhlayiya zika-Yiko ngaphandle kokuvunyelwa. Lokhu kungazama ukubuyisela ukulawula kwemali, futhi ekugcineni kakhulu, ubuchwepheshe baka-Yiko buhlukunyezwa. Kunezinkinga ezifana nokulawula ubunzima. Uma unabo abahleli abaningi, kungasingatheki ukuthi zonke izinhlayiya zibe nezidingo ezide. Futhi uma kunezinto ezingalimini, lokhu kungahlupha ubuchwepheshe baka-Yiko futhi kungasusa ububele babathengi. Ngaphezu kwalokho, kungase khona izinkinga emsulwaqeni. Ngesikhathi esinye, izinto zilahlekile ngenkathi ziya kumthengisi futhi ngaleso sikhathi kungabakho ukucopheka ngokuthi kutholakala na into. Lokhu kungayikhipha ukuzinza kwabathengi. Enye yizo yinkohlakala yokudilutha kwebhrendi, okususelwa uma abathengi bakhumbula izinhlayiya zika-Yiko kuzindawo eziningi, noma kumasebe angcono. Uma ubuchwepheshe baka-Yiko buhlanganisa konke, kungadingeka kuhlupha inani layo — futhi, u-Thompson uphakamisa amazwi, kungadingeka kube khona okuthile okukhombisa ukuthi kuyiphina. Ukuze uvikele kulezi zinkinga, izinkampani kudingeka ziqaphele kakhulu umasebenzi wokukhokha. U-Yiko kungakwenzela izinqumo zokuvikela kulezi zinkinga; kungakwenzela ukulunga ngokushesha, ukuxhumana nabahlinzeki abavunyelwayo kanye nokuba nobudlelwane obukhulu.
Ukwalaselwa ku-Yiko, okungumqeqeshi wezimibhalo yokulindela ukulahshwa ne-engqondweni yokusekela. Sinenhla yokulindela ukulahshwa.
Iningi 6, Umgca woHlanu weJinsheng, I-Jinping Industrial Zone, eShantou, KwaGuangdong
Ikhophi Right © Shantou Yiko Anti-Counterfeit Technology Co., Ltd. Zonke iindlela zihlupheka. Inqubomgomo Yokuvikela
EN